MediaWorks’ radio station More FM is gearing up for growth in 2015, with a two-fold strategy that pairs increased investment in regional markets with the launch of the station’s first nationwide Drive show, hosted by Jason Gunn and Lana Searle.
Next year, More FM listeners will have the best of both worlds with a focus on local hosts and local content from the early morning through until 3pm, and the best nationwide content between 3pm-midnight.
The move builds on an outstanding 2014 for the station; the most recent Radio Survey saw More FM become the #1 radio station in New Zealand for women aged 25-54,* and the radio station with the largest breakfast music audience.**
More FM Network Content Director, Christian Boston says: “More FM has unmatched strength in local radio, and there’s no question that’s a huge part of our success. That’s why next year we’ll broadcast even more local hours – up to 10 hours per day in some markets – and invest further in our regional strategy.
“What has been missing is a way for More FM’s family of listeners from around NZ to connect on a national level. Our new Drive and Night Shows will address that by bringing a national flavour to our schedule, and with it new opportunities for listeners and advertisers.
“Lana Searle, Jason Gunn, Simon Barnett, Gary McCormick, Joe Cotton and Shawn Cleaver are national talents, and I’m looking forward to sharing them with our audiences all across New Zealand.”
From January 2015, The More FM Drive Show with Lana & Jase will broadcast nationwide at 3-7pm, followed by 60 Minutes, an hour of highlights from Si & Gary’s top rating Auckland/Waikato/Wellington/Christchurch/Nelson Breakfast show. A new nationwide Night Show with Joe Cotton and Shawn Cleaver will follow between 8pm-midnight.