MediaWorks announced today that, in a market first, top-rating radio brand The Edge will become a true multi-platform entertainment brand, launching its own television channel this year.
The Edge TV will broadcast on the Freeview and SKY platforms, and will be streamed LIVE at theedge.co.nz and on mobile.
The Edge Programme Director, Leon Wratt says The Edge TV will be “radio with pictures on steroids” and consolidate The Edge’s position as New Zealand’s biggest music entertainment brand.
“It’s been a dream for many years for The Edge to have a TV broadcast,” he says. “Just like the radio format, The Edge TV will play the hottest local and international music videos, and will also broadcast original video content generated by The Edge.
“It’s very exciting to be launching a new free-to-air music television channel that also lives on SKY and will be the first local music TV channel available on web and mobile. This multi-platform approach is the future of entertainment broadcasting and offers a completely unique integrated media buy for clients.”
Popular Edge hosts Jay-Jay Feeney, Mike Puru, Dom Harvey, Guy Williams, Sharyn Casey, Clint Roberts, and others will feature on The Edge TV.
MediaWorks Radio Group Programme Director, Andrew Szusterman, whose credits include launching C4 Music Television in 2003, and stints as Associate Director of Programming for MediaWorks TV and co-Executive Producer for The X Factor NZ, says the launch of The Edge TV will make The Edge New Zealand’s biggest cross-platform entertainment brand, with the potential to reach a million people every week across its radio, television and digital platforms.
“Last year we demonstrated what the combined power of MediaWorks’ radio, television and digital arms can achieve, with the huge success of The X Factor NZ. The launch of The Edge TV will create our first fully integrated radio brand.
“The Edge will live on radio, television, web, tablet, mobile and social media – everywhere our audience wants to be – generating outstanding entertainment experiences for listeners and viewers, plus unmatched opportunities for clients and sponsors.
“This is the future of Music Radio.”
Listen to the announcement here: