Qantas wants to feel like home in new campaign

Qantas is set to unveil its new brand campaign, based on a concept of what the national carrier has been doing for almost 100 years – bringing people home.

The ‘Feels Like Home’ series tells the real stories of five Qantas passengers and their journey home to Australia being welcomed at the airport by loved ones.

Filmed in London, Santiago, Los Angeles, Hong Kong, the Pilbara and Sydney, the series features Qantas employees as well as customers and will roll out from Sunday 9 November.

Qantas Group CEO Alan Joyce said the campaign was designed to celebrate the unique place Qantas has in the lives of many Australians.

“For almost 100 years Qantas has been bringing Australians from all around the world home to the people and places they love,” said Mr Joyce.

“We often hear that seeing the Qantas red tail at an airport, or stepping on board a Qantas aircraft, makes Australians feel like they’re halfway home already. That’s the spirit we wanted to capture.

“The stories we’re telling through this campaign are repeated everyday across our network. They reflect the special pull of home, the love of family and friends and the way Qantas helps bring Australians together around the country and around the globe,” added Mr Joyce.

A young woman making an emotional return to Sydney after a year in London; a miner coming home to his family after a long stint in the Pilbara; a little girl coming home from Los Angeles after the trip of her lifetime visiting extended family; a mother living in Hong Kong bringing their new baby home to excited grandparents for the first time; and a young backpacker making his way back from South America. These are the real journeys and real Qantas customers at the centre of ‘Feels Like Home’.

The homecoming stories are told against the musical backdrop of Randy Newman’s song, Feels Like Home sung by 20 year old Australian singer, Martha Marlow. As well as the musical backdrop for the commercials, the song will be played on-board Qantas aircraft.

The Feels Like Home campaign will be seen on television, cinema, outdoor, in print and online.

In launching the campaign, Mr Joyce said now was the right time to invest in reinforcing what makes Qantas special.

“This campaign celebrates the hard work of our people, the trust and loyalty of our customers and the pride we all feel in the national carrier,” added Mr Joyce.

Susan Candiotti leaving CNN

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Long time CNN reporter Susan Candiotti has announced she will be leaving the network.

US website, The Wrap obtained her farewell email.

There are many changes around us and soon I’ll be part of them. After nearly 21 years at CNN working alongside world class journalists, I’ll be moving on. I’ve been privileged to tell stories about people and institutions, despair and resilience, cruelty and kindness from coast to coast, the Caribbean, Central and South America and beyond.

Not done yet! I’ll be covering an upcoming murder trial of a certain athlete near Boston starting next month. Thanks to all for helping me in every facet of news gathering. What a team!

AUDIO: #QZ8501 ATC recording from take off?

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I’ve been going through recordings from BROADCASTIFY.COM and its archives of Surabaya air traffic control.

Around the time #QZ8501 was due to take off I found this. I can’t quite make it out.

Anyone able to help?

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

NZ Post celebrates 75 years of Air New Zealand

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Air New Zealand will celebrate 75 years of operations in 2015 and is teaming up with New Zealand Post to issue a commemorative stamp collection which has just been made available for pre-order.

The stamp issue explores the evolution of Air New Zealand from Tasman Empire Airways Limited (TEAL) through to National Airways Corporation (NAC) and the Air New Zealand brand as we know it today.

Air New Zealand’s Chief Marketing and Customer Officer Mike Tod says the airline has been part of the fabric of New Zealand for more than seven decades and the collection of five stamps showcases the role it has played in connecting the nation to the world.

“Air New Zealand has a rich history and to see it celebrated in this collection will inspire a sense of nostalgia and pride in all New Zealanders.”

New Zealand Post’s Head of Stamps and Coins Simon Allison says the stamp issue is a fitting way to mark the airline’s 75th anniversary.

“It’s fantastic to have two iconic Kiwi organisations come together to celebrate a significant milestone in New Zealand’s aviation history.”

The 75 Years Connecting New Zealand and the World collection is now available for pre-order here. The stamps will be on sale from 14 January 2015.

Video

AUDIO: New news sting for Newstalk ZB

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Check out the new top of the hour news sting for Newstalk ZB: