TRN targets youth with new structure

Home Broadcasting and Media Radio TRN targets youth with new structure


The Radio Network (TRN) continues to shake things up creating new positions which will focus exclusively on youth. CEO of TRN, Jane Hastings says youth is a priority and it needs dedicated resource.

“I’m hugely excited about our youth brands, where they are currently at and what their potential is. In the past 12 months TRN’s 18-34 National share has increased by 21.4 per cent over the last year (T2 2012 to T2 2013). This new structure is stage two of the plan and is about injecting more support around our youth brands and letting them fly.”

Mike McClung, who is currently the Content Director for Hauraki has accepted the new role of Group Content Director – ZM, Flava and Hauraki. McClung has an extensive background in radio and music having previously worked for TRN before a spell in the music industry working at EMI and internationally for New Zealand On Air.

McClung shares Hastings’ passion, “I’m really thrilled about the direction TRN is heading. There’s a real buzz in the company and with the plans we are putting in place it will make for an exciting 2014.”

Longstanding Content Director for ZM, Christian Boston has resigned and will leave TRN on 18 November to pursue other opportunities.

“I’ve had an incredible 13 years working with some very talented and special people.”

Chief Content Officer, Dean Buchanan says Boston has been a highly committed member of the ZM team.

The new structure has also seen some internal promotions with ZM’s Sarah Gandy becoming Content Director for ZM. Buchanan says Gandy’s understanding of the audience enables her to lead the brand into it’s next growth phase.

“Sarah’s had 10 years at ZM and in addition to being great talent on air she has shown real skills in the content area. She is ZM’s target audience so knows and understands what they want and need and where the stations need to be; she will literally be able to start running from day one.”

Hayden Hare earns a well-deserved promotion to become Content Director for Flava after leading the brands promotional efforts in recent times. Flava has increased their audience by 42 per cent nationally resulting in the largest increase in audience of any station in the country in the latest survey.

David Ridler will take over the content reigns at Hauraki after a successful stint at Classic Hits in Wellington. Ridler has a long track record in the radio and music industries, including stints at New Zealand On Air and Channel Z.

Other internal promotions see Matt Anderson elevated to become Assistant Content Director.