X Factor New Zealand will not be returning in 2014.
The news comes as Mediaworks reveals its 2014 line up.
MediaWorks TV tonight unveiled a line-up of bold, exciting local programming for 2014, sitting alongside a stellar line-up of international content. The new season highlights for TV3 and FOUR were announced at a star-studded evening launch emceed by Hilary Barry and Jeremy Corbett that also celebrated a hugely successful 2013 for the network.
TV3 will build on smash hit successes The Block NZ and The X Factor NZ with three event television series in 2014; a new season of The Block NZ, which finishes its phenomenally popular second series next week and two major new local format shows, Cadbury Dream Factory and The Great Food Race.
Created by TV3, Cadbury Dream Factory promises to be the most extraordinary and heartwarming show of 2014, as host Brooke Howard-Smith and the Dream Team of Jesse Griffin, Kimberley Crossman, Walter Neilands and Guy Montgomery, bring to life dreams of all shapes and sizes, from incredible life-changing surprises, to random acts of kindness. Tonight, the concept was vividly brought to life with an emotional surprise for one member of the audience.
The Great Food Race is a new competition format from the makers of The Block NZ, hosted by Zoe Marshall and judged by restaurateur brothers Leonardo and Lorenzo Bresolin. Eight couples who believe they can provide a world class home dining experience – anywhere in the world – are put to the test in a race against the clock and each other.
They will sit alongside a wealth of new local and international content including: The Paul Henry Show, which brings the irrepressible broadcaster back to New Zealand screens five nights a week; the biggest new drama series out of the States, James Spader’s The Blacklist; Emmy Award-winning drama House of Cards, starring Kevin Spacey; The Michael J Fox Show; Gaylene Preston’s highly anticipated drama Hope & Wire, set in the aftermath of the Canterbury quakes; plus brand new shows from Kevin McCloud, Jamie Oliver, Gordon Ramsay, and Richard Hammond.
Returning favourites include: new series of The Graham Norton Show, 7 Days and Jono and Ben at Ten which anchor TV3’s big Friday nights; controversial crowd-pleaser The GC; the ever-popular international versions of The Block and The X Factor; local factual series The Secret Lives of Dancers that follows members of the Royal New Zealand Ballet Company; New Zealand’s other DIY obsession, House Rules; and the top-rating NCIS and CSI franchises.
MediaWorks TV Chief Executive, Paul Maher says TV3 will again ‘own’ local content in 2014, with the very best in event television, drama, comedy, and factual entertainment, and news and current affairs from New Zealand and around the world.
“What makes MediaWorks different is its commitment to local content, the unique ability to work across television, radio, online and social assets to create real event television, and a willingness to be innovative, brave and bold,” he says.
“In 2013 we set the news agenda with 3rd Degree’s Teina Pora and David Bain investigations, had the nation talking about (and tuning into) The Block NZ and The X Factor NZ, premiered acclaimed local drama series The Blue Rose and HARRY, and continued to light up Friday nights with 7 Days and Jono and Ben at Ten.
“Our focus on local has paid great ratings dividends for TV3 in 2013, particularly in the branded content area where MediaWorks is the undisputed market leader, and we’re taking the same successful two-channel strategic approach for 2014, with FOUR our pure entertainment channel aimed at 18-49 year-olds.”
The success of TV3’s programming strategy, which places local content at the heart of the schedule, complemented by the best international shows, is reflected in a 5% growth in the channel’s target audience (25-54 year olds) over the past year. TV3 and FOUR are the only free-to-air channels to grow their audiences in 2013.*
TV3 is currently channel of choice for the 25-54 demographic, having won the lion’s share of the 25-54 primetime audience every week for the past three weeks.** The success is driven by big numbers across the week, with top performers being The Block NZ, the 6pm 3 News bulletin and local comedies 7 Days and Jono and Ben at Ten.
Paul Maher also announced tonight that MediaWorks TV was increasing its investment in local programming, as a result of advantageous new relationships with international suppliers.
“In 2014 we will have even more ability to invest in local content, as a result of reducing volume commitments to Hollywood studios,” he says.
“International and studio content remains very important to our brands, TV3 and FOUR, but we are moving to create greater flexibility in our deals. We see this as critical to our future, and a major competitive advantage that will enable us to deliver even better solutions to our commercial clients and partners.
“The new relationship with SONY is a great example, delivering shows like The Blacklist, which I know will be a huge hit for TV3, without tying us into an output relationship, and we’ll be able to buy more progammes on the open market, where we currently acquire some of our most popular shows such as The Graham Norton Show, The X Factor USA, House Rules and Grand Designs.”