SKY refreshes its movie branding and adds two new channels
From November 1st, SKY’s movie fans are in for a treat when SKY Movies gets a makeover and expands from three to five dedicated movie channels.
The move almost doubles the number of movies available to subscribers at no extra cost, with more genres and a wider selection of titles as each channel takes on its own identity and distinct programming. SKY Movies will also continue its SKY Movies Family pop-up channel during school holidays where family movie entertainment is conveniently located on a dedicated channel, rather than spread across the platform.
“This has been a real labour of love for our movies programming and acquisitions team and we are incredibly excited by the changes ahead,” said SKY’s Director of Entertainment Programming Travis Dunbar.
“We are all huge film geeks and it has been truly satisfying to see each channel given its own distinct look and feel and to programme these to appeal to a variety of cinematic styles and tastes. Two of the biggest changes are the move from a repeat schedule on SKY Movies 2 to its own dedicated content, along with the launch of SKY Movies Action where fans of this genre can watch to their hearts desire,” he said.
SKY Movies channels also sport a new look and feel as part of SKY’s new branding campaign, each as distinct as the content it contains.
Programmed by Kiwis for Kiwis, SKY Movies will have movie fans’ needs covered 24/7, 365 days of the year.
SKY MOVIES PREMIERE (HD)
SKY Movies becomes SKY Movies Premiere, the home of blockbuster titles with a wide variety of A-list stars in some of the biggest movies on the planet. Kicking off with a bang, there are some awesome premieres in November. Don’t miss the true story of survival against all odds, The Impossible, plus Tom Cruise’s debut as Jack Reacher. And fans of the best-selling book will be looking forward to Ang Lee’s Life of Pi.
SKY MOVIES EXTRA (HD)
SKY Movies 2 becomes SKY Movies Extra, your hot ticket for an extra shot of drama, romance and thrills. We’re launching with top premiere titles including Russell Crowe and Hugh Jackman in Les Misérables, the riveting drama People Like Us starring Chris Pine and indie rom-com Celeste & Jessie Forever.
SKY MOVIES GREATS (HD)
SKY Movies Greats will continue to boast a line-up of the very best in modern film making, so the only changes you will see here is a great new logo. In amongst our great November line-up you’ll find Mel Gibson dealing with mysterious crop circles in Signs and the multi-award winning Monster starring Charlize Theron. Mickey Rourke stuns in The Wrestler and modern family dynamics are under the microscope in The Kids Are All Right.
SKY MOVIES CLASSICS (SD)
SKY Movies Classics will remain the home of terrific actors and top-notch directors, so the only changes you will see here is a great new logo. Sergio Leone is in the spotlight this November with Once Upon A Time In America and relive your love of Audrey Hepburn in Breakfast at Tiffany’s. And it’s pronounced Azaleas in quite possibly one of Steve Martin’s finest films The Man With Two Brains.
SKY MOVIES ACTION (SD)
SKY Movies Action is a brand-new kick-ass channel that will sure pack a punch, with all the action right here on its own dedicated channel. Whether it’s Bruce Lee or Jason Statham that ticks all your action movie boxes, you’ll find your fix right here. Watch out for classic Sly and Arnie weekends but first Stallone’s Rambo – First Blood in November and a small rescue becomes a southern battle to end all battles in the premiere of The Baytown Outlaws.
PLUS, DURING NEW ZEALAND SCHOOL HOLIDAYS ONLY:
SKY MOVIES FAMILY POP-UP (HD)
SKY Movies Family puts the fun back into school holidays for Kiwi kids. Here they can enjoy a selection of premiere, current and library family films on a dedicated pop-up channel. Screening each day of the NZ school holiday periods from 6am until the end of the 7pm must-see movie, it’s a great, safe, family entertainment environment.
– SKY TV