New logo for Associated Press

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The Associated Press will roll out a new visual identity system, including an updated logo, this year. The identity system is the first significant change in AP’s look in 30 years and follows the development and implementation of a master-brand strategy in 2010.

“We have world-class content and world-class products and now we have the world-class look to go with them,” said Tom Curley, AP president and CEO. “This new look, from logo to colour system, translates to AP’s growing portfolio of digital products and platforms, and distinctively relays our role as the definitive source for news.”

AP Process Video from Objective Subject on Vimeo.

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