Rugby World Cup Limited (RWCL) has granted MediaWorks Radio broadcast rights to Rugby World Cup 2011 in New Zealand. Under the deal MediaWorks Radio will provide listeners with match updates, expert opinion and analysis across its stable of stations broadcast to an audience in excess of 1.4 million*.
The deal also enables a wide range of promotional opportunities for Rugby World Cup 2011 commercial partners to leverage their association with the Tournament throughout New Zealand.
“We are delighted that MediaWorks Radio has joined the extensive family of Rugby World Cup 2011 broadcasters,” said RWCL Managing Director Mike Miller.
“Wall to wall coverage across New Zealand will give fans an unprecedented opportunity to engage with a Tournament that is firmly established as one of the world’s premier sporting events.”
MediaWorks Radio General Manager of Talk Jana Rangooni said: “We’re excited to be able to provide coverage of Rugby World Cup 2011 across RadioLIVE and LIVESport with Martin Devlin leading our coverage alongside an exceptional line up of dedicated sports journalists.”
MediaWorks Radio will also deliver in-depth and entertaining coverage across the stable of music stations, including local involvement in 22 MORE FM markets. Andrew Szusterman, Group Programme Director – Music, said “More than ever we are able to bring the Tournament to life in each and every market we broadcast in and we plan to have some fun!”