One million dollars of airtime available for quake fundraising

TVNZ is making more than 1 million dollars of airtime available free of charge to support New Zealanders’ efforts in fundraising for the Canterbury earthquake.

By later this week a daily 3-minute segment called “The Road to Recovery” will go to air during ‘Breakfast’ and again during ‘Close Up’.

It will feature many of the fundraising efforts taking place around the country, along with stories of what ordinary New Zealanders are doing to support Cantabrians and messages of support from well-known people at home and abroad.

The segment is expected to run for at least a month.

An associated website will be up and running shortly, where people can register interest and information about their planned activities.

Details on how to find the website will released as soon as the planning is complete.

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1 Comment

  1. marty says:

    Surely this is content – not advertising time.  A million dollars? Ratecard?

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