The Rock changes competition name

Statement from The Rock:

We’re guilty of a misleading title for our current competition which has upset a group of people. So we’re changing the name.

To avoid further upset and confusion we have renamed the competition to:

“Win-a-trip-to-beautiful-Ukraine-for-12-nights-and-meet-Eastern-European-hot-lady-who-maybe-one-day-you-marry, competition.”

We realise that what we (and our listeners) regard as good fun may not always be everyone’s idea of fun. Our latest promotion – “Win-a-trip-to-beautiful-Ukraine-for-12-nights-and-meet-Eastern-European-hot-lady-who-maybe-one-day-you-marry, competition” – is very much a tongue in cheek example of this.

We are giving away the chance for a New Zealand listener to travel to Ukraine in the hope of making a romantic connection that may lead to a long term relationship. The prize is a trip to the Ukraine for the winner along with the opportunity to meet someone who has been selected as being the best suited candidate for that winner. The people involved are all fully consenting adults and all the matchmaking will be done through an international introduction service – it is all completely legal and above board. If the couple fall in love and at a later date decide to get married, that is great.

The Rock has received some formal complaints, as well as positive comments from those who see this competition as an opportunity for someone unlucky in love:

“It is nothing more than a dating game for those that are already seeking what they are proposing. They are winning a date only after mutual consent. What is so crappy about that? The only thing that I see is a creative title. I think people are looking at the cover and disregarding the details.” DIGITALJOURNAL.COM

We will certainly be updating our listeners on how things turn out for our winner of “Win-a-trip-to-beautiful-Ukraine-for-12-nights-and-meet-Eastern-European-hot-lady-who-maybe-one-day-you-marry, competition.”

The Rock is a nationwide radio station targeting a predominately male audience. The brand ethos for The Rock is: ‘not to take life too seriously’. We aim to create irreverent promotions and content that sometimes may push the boundaries.

- MediaWorks