3 News ends 2010 as ratings winner 18-49 demographic – TV3

3 News ended 2010 the overall ratings winner in the all important 18-49 demographic, with an average share of 30% compared to TV One’s 29%.

2010 saw a year of highlights for TV3, as it turned 21, and also ended the year not only as the news winner, but as the channel that more New Zealanders view.

Audiences for television reached unprecedented levels in 2010 with total peak viewing for All People 5+ up by 2.9% compared to the previous year and 2.2% across the entire day. And Nielsen TAM figures from 2010 reveal that TV3 reached more people than any other channel (average 4-week cum audience).

John Campbell was rewarded for his excellence at the Qantas Film and Television awards, winning the award for best News or Current Affairs presenter.

Other highlights for the channel throughout the year included the final of Outrageous Fortune. After six seasons on air the show ended not only with the highest rating episode ever, but it out-performed all other programmes on television in 2010 (18-49). Over 700,000 people tuned in for the final and it achieved a massive 51.5% share in the key 18-49 demographic.

TV3 became the new home of the International Comedy Festival ad Gala taking top spots on air for local comedy with 7 Days, the Cadbury Crunchie Comedy Gala and the Comedy Divas.

As well as comedy, the channel had a second successful series of New Zealand’s Next Top Model. Ratings increased and the show saw an increase in viewership from the previous series.

The average audience in 2009 was 170,300 people per episode and average audience in 2010 rose to 206,900 people. Ratings in 2009 averaged a 9 and 2010 has risen 21% to a 10.9.

And with the successful launch of The X Factor brand in New Zealand, giving TV3 strong ratings for the Australian version, Director of Programming, Kelly Martin said staff have every reason to be proud of the channel’s achievements in 2010.

– TV3

FOUR’s daytime children’s schedule revealed

FOUR’s daytime children’s line up has been revealed.

Check out the schedule below:

6am: Sesame Street
7am: Hey! Arnold
7.30am: As Told By Ginger
8am: Wild Thornberry’s
8.30am: Strawberry Shortcake/ Thomas and Friends
9am: Bob the Builder/The Wiggles/Dorothy the Dinosaur
9:30am: Barney/Action Central/Curious George

2pm: Sesame Street/Pingu
3pm: Sticky TV

On Saturday and Sunday Kenan and Kell will play at 4.30pm followed by Drake and Josh at 5pm.

FOUR’s prime time schedule details

As the launch approaches, check out FOUR’s prime time schedule below:

Weekdays between 4:30 and 6pm,  FOUR screens Drew & Shannon Live. More details on that show here.


6pm: Malcolm in the Middle
6.30pm: That 70’s Show
7pm: The Simpsons
7.30pm: How I Met Your Mother
8pm: Community
8.30pm: Top Chef: Just Desserts
9.30pm: Mercy


6pm: Malcolm in the Middle
6.30pm: That 70’s Show
7pm: The Simpsons
7.30pm: America’s Next Top Model
8.30pm: Comedy Movie


6pm: Malcolm in the Middle
6.30pm: That 70’s Show
7pm: The Simpsons
7.30pm: The Biggest Loser
9.30pm: Covert Affairs


6pm: Malcolm in the Middle
6.30pm: That 70’s Show
7pm: The Simpsons
7.30pm: American Dad
8pm: Futurama
8.30pm: The Cleveland Show
9pm: South Park
9.30pm: The Good Guys


6pm: Malcolm in the Middle
6.30pm: That 70’s Show
7pm: The Simpsons
7.30pm: Family Guy
8pm: Outsourced
8.30pm: Action Movie


6pm: Malcolm in the Middle
8.30pm: Buffy the Vampire Slayer
8.30pm: Action Movie
9.30pm: America’s Next Top Model Encore


6pm: Malcolm in the Middle
6.30pm: Total Wipeout
7.30pm: All New The Simpsons
8pm: Family Guy
8.30pm: Sunday Movie

FOUR’s Drew & Shannon Live

Co-hosted by Drew Neemia & Shannon Ryan, Drew & Shannon Live is a topical entertainment show, airing weekday afternoons on FOUR.

MediaWorks says the show will be “a daily wrap of relatable entertainment for a 18-49 audience. Content is audience focussed and entertainment driven, fun and eclectic. It’s a pop culture show covering film, TV, music, fashion, sport, technology and more, all rolled into a daily 90-minute show.”

The show will be highly interactive and content will be syndicated online and linked with social media (Facebook, Twitter feeds) allowing the establishment of member groups where interested viewers can connect with other viewers and contribute to the show’s content.