3 News loses its own target demo – TVNZ

Official data detailing August’s viewing behaviour shows 3 News has lost to ONE News in its own target demographic for the first time since the Beijing Olympics.

The average audience across the month of August 2010 shows that ONE News had 205,190 viewers aged 18-49 watching the main 6pm bulletin every evening compared to 198,650 viewers in the same age group watching 3 News. July data showed ONE and 3 News were neck and neck with ONE News just slightly behind in TV3’s own target demographic.

The last time ONE News beat 3 News in 18-49 age group was in August 2008 (during the Beijing Olympics).

Total viewership data for all news and current affairs television programmes during August on FTA is detailed below.

ONE News Midday: 132,610
3 News at Twelve: 30,100
ONE News @ 4:30: 106,080
ONE News: 671,030
3 News: 376,020
Close Up: 525,430
Campbell Live: 252,660
Tonight: 183,520
Nightline: 156,700

Source: Nielsen TAM (Measurement: All people 5 years and over – average audience nationwide)

- TVNZ