Almost half of all viewers watching ONE News

Almost half of the total audience (46.5%) watching TV last night between 6-7pm were watching ONE News.

This compares to less than a quarter of the audience – only 24.1% of all viewers were watching 3 News according to figures released by TVNZ.

ONE News: 828,510
3 News: 428,800

Source: Nielsen TAM (Measurement: All people 5 years and over – average daily audience nationwide)


3 News maintains stronghold in key demographics

3 News maintains its stronghold over the 18-49 demographic year on year beating One News with a 29.7% share compared to their 29.1%.

Continuing to dominate the Auckland market, 3 News also maintains its lead year on year in the 18-49 Auckland Urban demographic, with a 27.6% share, compared to One News on a 22.6% share. 3 News is also winning in the all important One News demographic of 25-54 Auckland Urban – with a 26.5% share, compared to their 23.8%.

In the 18-39 Auckland Urban demographic 3 News saw a 4.5% increase year on year to a 29.3% share. One News had a solid decrease of 12.7% – down to a 17.8% share.

Nightline’s continued success in the ratings saw wins against Tonight in all key TV3 demographics as well as TV One’s all important 25-54 demographic.

In the crucial 25-54 demographic, Nightline is well ahead with a 5.6% increase to a 22.2% share – compared with Tonight’s whopping 19.9% decrease year on year to a 15.7% share.

In the 18-49 key TV3 demographic Nightline is sitting on a 22.5% share versus Tonight’s 13.5% share. In 18-49 Auckland urban Nightline is substantially ahead with a 21.1% share to Tonight’s 10.9%.

Director of News and Current Affairs, Mark Jennings says: “Nightline has pulverised Tonight and this is a great result for Rachel Smalley and the team. Rachel has stepped into the Nightline role after being our Europe correspondent and her journalistic experience combined with her natural warmth is proving to be a great combination for the programme.”

– Media Works

ONE News ratings on the increase

ONE News is on a roll with the end of month data for July showing TV ONE’s flagship news programme has increased viewers, ratings and share whereas rival 3 News has lost more than 65,000 viewers year on year.

ONE News:

July 2009: 662,080

July 2010: 665,110

3 News:

July 2009: 440,820

July 2010: 375,190

Analysis of 18-49 year olds shows that 3 News has lost share in its own demographic for 6 of the 7 months of this year so far. ONE News is now neck and neck with TV3’s 6pm bulletin in that age group.

Source: Nielsen TAM (Measurement: All people 5 years and over – average audience nationwide)