Breakfast ratings on the rise

Breakfast has had its biggest increase in average audience since 1999. Ratings were 20% higher for the first six months of this year compared to the same time last year.

Between January – June this year Breakfast has had an average audience of 174,000 viewers per morning compared to 122,000 viewers during the same time period in 2009.

Men make up 60% of this growth and women 40%.

Breakfast’s audience has increased by 52,000 viewers a morning but that growth can only be partly attributed to Breakfast picking up Sunrise viewers following TV3’s morning programme being dumped in April because Sunrise only had just over 20,000 viewers.

- TVNZ