Sunrise/ASB Business axed

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TV3’s morning shows Sunrise and ASB Business have been axed.

Sources tell Dan News that staff were informed of the decision this morning and the decision is effective immediately, the last shows went to air this morning.

Sunrise has been broadcasting 7-9am weekdays since 2007 but has struggled to compete with TVNZ’s Breakfast in the ratings.

Here is the statement from TV3:

TV3’s early morning news shows ASB Business and Sunrise have come to an end.

The morning news shows launched two and a half years ago, and despite helping grow the total early morning television audience, the cost of producing these programmes has proven to be unsustainable – particularly in the current economic environment.

“We have not taken this decision lightly, and it has been the subject of a lot of debate and discussion at both a Board and Management level – ultimately it has been the Board’s decision,” said MediaWorks TV Executive Director, Ian Audsley.

“Unfortunately this decision results in at least 20 redundancies across the Television business and that is the toughest aspect for all of us at TV3. We are, however, able to offer redeployment in some cases.

“Despite the terrific work of the people involved and the commitment of everyone at TV3, we’ve not been able to make these programmes work financially. Today’s announcement is not a reflection on the calibre of the people involved in the production of the programmes. They’re as good and capable a team as any I’ve seen anywhere,” Mr Audsley said.

The final editions of ASB Business and Sunrise went to air today, and a new programme schedule for these timeslots will be confirmed shortly.

Check out Sunrise relaunch in 2009 below:

– Dan News

Read TV3’s statement below:

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  1. This is sad news. Sunrise was a great show but personally Oliver Driver wasn’t the right man for the job as co-host. As sad as it is, this is a right move for TV3, they could not have justified the sustained losses and lower TV audiences. I really do hope that we wont be getting infomercials to replace it. Perhaps TV3 could replace it with Australian’s channel 7’s Early morning news and their sunrise. Although the time would be different. I hate to say it but the Aussies morning shows are more professional. Sad that now One wont have any competition on the free-to-air airwaves at this the early morning time slot.

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