More New Zealanders tune in to Campbell Live than Close Up in February – TV3

More New Zealanders turned to Campbell Live than rival Close Up during the month of February, showing that TV3 is where they prefer to be at 7pm.

Cumulative figures show that a total of 2,160,100 people watched Campbell Live in February, compared to Close Up which drew in a smaller audience of 2,142, 400 viewers.

Campbell Live also held its lead in the 18-49 demographic for the entire month of February, ending the month with a 16.0% share versus Close Up’s 15.9%.

And in a phenomenal start to the month of March, in the all important 18-49 demographic, Campbell Live saw its highest rating since 2006 – a 10.0 rating and a 28.0% share – compared with Close Up’s 7.5 rating and 21.0 % share.

Director of News and Current Affairs, Mark Jennings comments: “Campbell Live has burst out of the blocks this year and John is right on top of his game. Viewers can look forward to the programme turning up more great interviews, exclusive stories and good current affairs coverage.”

3 News, Campbell Live and Nightline all held their lead in the all important 18-49 demographic for February, with 3 News and Nightline also trumping the competitors in their own 25-54 demographic.

3 News held its lead over ONE News nationally during February, ending the month in the 18-49 demographic up 10.6% with a 32.0% share, versus ONE News, up 2.1% with a 25.9% share.

Showing significant growth in TV One’s 25-54 demographic, 3 News increased its share by 8.4% to end the month with a 31.8% share, compared with ONE News’ 30.5%.

And in the key ONE News 25-54 Auckland Urban demographic, 3 News still dominates with an increase of 4.6% to 33.2%, with ONE News up 2.6% but still remaining significantly behind on 20.2%.

Nightline also maintains steady growth, easily winning the all important 18-49 demographic nationwide with a 22.3% share. Tonight stays behind its competitor, with a 15.9% share.

Nightline yet again continues to beat Tonight in its own target demographic of 25-54, ending February at a 22.1% share – compared with Tonight’s 18.2% share.

– TV3

New MediaWorks management: Paris to take over from Audsley

MediaWorks NZ Limited today announced a new management structure. Sussan Turner, the CEO of MediaWorks Radio, is appointed to the position of Group Managing Director, assuming control of the Group which includes TV3, C4, ten radio networks and brands and the Company’s VOD and on-line business.

Sussan Turner is replaced as CEO of the Company’s Radio division by Belinda Mulgrew.

Jason Paris is appointed to the position of CEO of TV3 and C4. Mr Paris was formerly the Head of Digital Media and Marketing at TVNZ. He will take over in June from Ian Audsley, who joined the Company on a limited-term contract in December. Mr Audsley will continue as Executive Director, TV until June when he will become a non-executive director of the Company.

Company Chairman, Brent Harman, commented: “This is an immensely talented management team. Sussan Turner has demonstrated her management skill by building MediaWorks’ radio brands into market leaders in content, marketing and profitability. She has a very strong operational and profit focus.

“Jason Paris is a young executive of exceptional talent and ability. As Head of Digital Media at TVNZ, Jason is widely regarded as the architect of TVNZ’s digital transformation strategy. We are delighted to have appointed an emerging New Zealand business leader of Jason’s vision and drive.

“And, as business development manager of MediaWorks Radio, Belinda Mulgrew has assisted in delivering the strategy and development and profitability of our portfolio of radio assets, and is a well respected senior manager inside the Group.”

Kerry McIntosh of Ironbridge Capital, said the shareholders of MediaWorks were delighted with the appointments.

“In a period of sustained revenue and bottom line pressure, Sussan Turner has delivered consistent results. We are confident that the team she has assembled will operate in a dynamic way to strategically position the Company for the future.

“From his positions at TVNZ, Jason Paris brings a wealth of relevant experience to MediaWorks and in addition to running television, he will apply his substantial digital media experience across MediaWorks’ broadcasting and on-line assets.

“And Belinda Mulgrew, as Sussan’s deputy in Radio, has demonstrated her ability to manage the Company’s highly profitable Radio division.

“We are very excited about the future,” Mr McIntosh said.

– MediaWorks