More New Zealanders turned to Campbell Live than rival Close Up during the month of February, showing that TV3 is where they prefer to be at 7pm.
Cumulative figures show that a total of 2,160,100 people watched Campbell Live in February, compared to Close Up which drew in a smaller audience of 2,142, 400 viewers.
Campbell Live also held its lead in the 18-49 demographic for the entire month of February, ending the month with a 16.0% share versus Close Up’s 15.9%.
And in a phenomenal start to the month of March, in the all important 18-49 demographic, Campbell Live saw its highest rating since 2006 – a 10.0 rating and a 28.0% share – compared with Close Up’s 7.5 rating and 21.0 % share.
Director of News and Current Affairs, Mark Jennings comments: “Campbell Live has burst out of the blocks this year and John is right on top of his game. Viewers can look forward to the programme turning up more great interviews, exclusive stories and good current affairs coverage.”
3 News, Campbell Live and Nightline all held their lead in the all important 18-49 demographic for February, with 3 News and Nightline also trumping the competitors in their own 25-54 demographic.
3 News held its lead over ONE News nationally during February, ending the month in the 18-49 demographic up 10.6% with a 32.0% share, versus ONE News, up 2.1% with a 25.9% share.
Showing significant growth in TV One’s 25-54 demographic, 3 News increased its share by 8.4% to end the month with a 31.8% share, compared with ONE News’ 30.5%.
And in the key ONE News 25-54 Auckland Urban demographic, 3 News still dominates with an increase of 4.6% to 33.2%, with ONE News up 2.6% but still remaining significantly behind on 20.2%.
Nightline also maintains steady growth, easily winning the all important 18-49 demographic nationwide with a 22.3% share. Tonight stays behind its competitor, with a 15.9% share.
Nightline yet again continues to beat Tonight in its own target demographic of 25-54, ending February at a 22.1% share – compared with Tonight’s 18.2% share.