TV3 ended the year in a strong position leading into 2010 with significant year-on-year growth for Sunrise and Nightline and a clear win for 3 News in the all important 18-49 demographic.
In the 18-49 demographic, Sunrise went from a 6.4 share in 2008 to a 10.0 share in 2009, showing growth year-on-year of 55.5%.
The Auckland Urban 18-49 demographic also saw Sunrise lift its share from 8.5 in 2008, to 14.8 in 2009, a rise of a staggering 74.2%.
Mark Jennings, Director of News and Current Affairs comments: “Sunrise is establishing itself as a clear alternative to Breakfast and the ratings growth, particularly in Auckland, was very pleasing.”
2009 was a great year for 3 News, which ended the year winning in the all important 18-49 demographic with an overall share of 33.1, beating One News, and cementing its place as market leader in the demographic.
“3 News continues to win its demographic and is very close to beating One News in its key demo (25 to 54),” says Jennings. “Having very experienced journalists (Mike McRoberts and Hilary Barry) anchoring the programme is a key factor in the programme’s success.”
Nightline also ended the year on a high, growing in the 18-49 demographic from a 22.6 share in 2008, to 23 in 2009, growth of 2%, edging out its competitor which ended the year down 17.8% in the same demographic. Nightline also beat Tonight in its target demographic of 25-54, ending the year with a 23 share, compared with Tonight’s 19.1.
“Nightline has had a stellar year. Not only has it grown its overall audience but it has also taken share off its TVNZ rival,” comments Jennings. “The demand for quality late evening news seems to be growing and Nightline is uniquely placed to capitalise on the trend.”