5+ is such a broad demo it’s not so useful. Advertisers are using targeted audiences now, because paying for a 5+ rate is a waste. So reading the targeted demos is much more interesting, and somewhat useful from a sales perspective. So, Allanah, 5+ is a tv3 fail, mostly. But in the real world, tv3 aren’t failing – neither is tvone. Both are winning their demo share, which is what they’re aiming for.
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TV3 FAIL.
5+ is such a broad demo it’s not so useful. Advertisers are using targeted audiences now, because paying for a 5+ rate is a waste. So reading the targeted demos is much more interesting, and somewhat useful from a sales perspective. So, Allanah, 5+ is a tv3 fail, mostly. But in the real world, tv3 aren’t failing – neither is tvone. Both are winning their demo share, which is what they’re aiming for.
TV3 just chose a different demographic which dosent have as much people gee whiz