TV3’s award-winning local drama Outrageous Fortune hit a mid-season ratings high last week, when more than 500,000 viewers (All 5+) tuned into see the latest installment in the West family saga.
The August 11 episode, which told the story of Sheree Greegan’s revenge on the West family, drew a 42.7% share in TV3’s target 18-49 demographic (source: AGB/Nielsen Media Research) – winning its timeslot. The episode also won the 18-39 and 25-54 demographics convincingly, with shares of 46.8% and 40.2%, respectively.
Kelly Martin, TV3’s Director of Programming, says the ratings are a testament to the strong storylines and high production values of the show, which after five series, remains fresh, surprising and always entertaining.
“Outrageous Fortune just gets better and better,” says Martin. “The writers, cast and crew have delivered a fantastic fifth series – including one of the most dramatic mid-season twists to date. I can assure viewers the second half of this season of Outrageous Fortune goes from strength to strength.
“It’s also a thrill to see Kiwis tuning into local programmes in such large numbers. Local content is the backbone of our hugely successful Tuesday Night line-up, and I’m delighted to see Target and Hitched also attracting strong audiences.”
John Barnett, Chief Executive Officer of South Pacific Pictures, producers of the show says: “We are thrilled that Outrageous Fortune engages audiences in the way that it does.
“Long may New Zealand’s love affair with the Wests continue.”
Outrageous Fortune screens at 9.30pm, Tuesdays on TV3. The channel’s Tuesday night line-up kicks off with 3 News and Campbell Live, followed by Target, Hitched, Lie To Me, and Outrageous Fortune, and wraps up with Nightline and Sports Tonight.