News ratings battle heats up in Australia 1

The battle to be the news leader in Australia is heating up with Channel 9 introducing another new news programme to its line up.

Hosted by Andrew Daddo and Katrina Blowers, “This Afternoon” will launch next week up against Channel 7’s 4:30 News.

Channel 9’s new show has been labelled by some as breakfast television in the afternoon. It will run for an hour and feature guests and panel discussions. Channel 7’s 4:30 news currently runs for 30 minutes. There has been no word on if they will make any changes to their programme.

Earlier this year Channel 9 launched a Saturday morning addition of their ‘Today’ show. Its launch was unique as it was not advertised or publicised in any way in order to surprise the competition. Some of the staff working on the show turned up to work believing it was a rehearsal.

The battle between these two networks has been intense. Both networks now have early morning bulletins.  Channel 9 at 5 and Channel 7 at 5.30.  And this week Channel 7 announced an extended news bulletin would air within Sunrise at 7am.

– Dan News

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  1. Just a minor correction: Channel Nine’s morning news is at 5am, channel seven is 5:30am (with Today and Sunrise following respectively). Also the new show is called “THIS afternoon” (and you thought TV 2 ‘txt spk’ was bad enough).