CAMPBELL LIVE and SUNRISE have shown positive year-on-year ratings share growth to the end of February 2009 in key demographics.
CAMPBELL LIVE has increased its ratings share by 30.1% in 18-49 bringing the series up to an 18% share and closing in on Close Up’s 19% share.
CAMPBELL LIVE, which was the only current affairs series to send journalists from New Zealand to broadcast live from Washington for the Obama inauguration and to report from the Victoria bushfires, also grew its audience share in 18-49 Metro by 11.8% and in Auckland Urban by 16.6%.
In Close Up’s key demographic of 25-54, CAMPBELL LIVE showed a huge share gain of 30.7% against Close Up’s
negative -4.5% loss of share. CAMPBELL LIVE also grew its share in Close Up’s key demographics of 25-54 Metro and 25-54 Auckland Urban by 5.4% and 6.2%, respectively.
SUNRISE has shown some of its strongest ratings growth to date in the year-on-year figures to the end of February, showing positive growth against Breakfast’s decline in many key demographics. In the 18-49 demographic SUNRISE grew by an enormous 89.3% against Breakfast’s decline of negative -8.1%.
In 18-49 Metro and 18-49 Auckland Urban SUNRISE grew its share by 192.2% and 227.4%, respectively. Breakfast’s shares in both these demographics fell by negative -26.5% and -29.5%, respectively.
In Breakfast’s key demographic of 25-54, SUNRISE audience share grew by 55.9%, against Breakfast’s decline
of -6%. SUNRISE grew its share in 25-54 Metro by 112.9%, against Breakfast’s decline of -24.5% and in
25-54 Auckland Urban SUNRISE increased its share by 160.1%, against Breakfast’s negative growth of -19.7%.
Mark Jennings, Director of News and Current Affairs comments, “With 3 News continuing its lead in the 6pm battle in 18-49, it’s great to see Campbell Live and Sunrise have started the year in fine form and viewers are rewarding them for some very solid reporting on the big stories. With TVNZ cost cutting to the tune of $25 million, Close Up and Breakfast are bound to lose resources and this is likely to impact even further on their ratings.”