Foodcourt turns dance studio for viral advertisement

Network Ten has staged an impromptu dance performance in a food court to promote the launch of So You Think You Can Dance Australia.

Maria Michael, Ten’s executive producer for digital video, told Mumbrella: “We worked with the marketing deparrtment to come up with it. They had a bit of a rehearsal, then went for it. It was right at the start of the year. All the customers in the video were real.” She said that network marketing manager Grant Gillies was one of the key people in the project.

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